Licensing Agreements Versus Franchises: Key Distinctions
Licensing Agreements Defined Licensing agreements serve as the bedrock for a plethora of key business assets. Most notably, they are agreements whereby the intellectual property owner (the licensor) of a trademarked brand or logo, patented invention, or copyrighted work, grants permission to a licensee to use, produce, and/or resell elements of the licensor’s brand or invention. In return, the licensee…
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